How To Sell Artwork Online

The main reason why it is much cheaper to sell artworks online is that your photo in the virtual world does not occupy any physical space that hangs in a gallery. Therefore, part of the sale price is not used to pay rent or pay the gallery staff. Of course, the galleries are limited to traditional opening hours and rely on reputation, word of mouth, customer loyalty, marketing campaigns, and street passers-by. Your online presence reaches a global audience 24 hours a day, weekdays, on weekends and holidays! In this way, not only does it save money by eliminating the facilitator, but it can also reach a worldwide audience of collectors and art lovers.

Below is a guide to effectively selling your artwork on the Internet:

Where to exhibit

There are thousands of online galleries. How to make a decision which one suits you? Research yourself. You should find out how much they charge as commissions, what services they offer, if the gallery is a curate, what marketing efforts are involved, and above all, how much art they sell. Some of these questions are likely to be answered directly on the gallery website, while others may require a phone call or an e-mail. Their contact information should be visible on the site. Otherwise, it should set a red flag. If you contact them, you will also test their customer service. See how they respond to your queries over the phone, or send them an e-mail and see how fast they are responding. In general, you want to know if they’re working to promote the art you show, and not just to earn registration fees and ads on the site.

Approaching a gallery

When you are ready to place your art in one place, there are two things you need: excellent pictures of your work and an artist’s statement. You’d like to apply to a gallery that has well-known curators overseeing the quality and direction. Great photos and a statement are crucial here. They represent everything about you and your art and make it easier for the gallery to see what it is doing. Once accepted in the gallery, these things will also be necessary for clients who can see and understand your art. As a result, they are more likely to make a purchase.


In all these processes, professionalism is the key. You need to respond promptly to emails and phone calls, do what you say, and pay attention to small things. Above all, you need to know your work. If you are a photographer, you should be an expert regarding your camera and printouts. Are these pieces in the limited or unlimited edition? How many prints does the edition contain? Signed and numbered? To be a successful photographer or painter or something else, you need to know your craft. Professionalism shows your gallery and your customers that you are a serious artist worthy of your representation and your money.


To put a price on your art can be one of the most challenging aspects of an artist. Their rates should be by size, and complexity of the piece and its sales and exhibition history. If the only job you sold was for your family, or if you have never sold anything before, you should start with little. In the beginning, it may be lower than you would like, but so go forward. If you start at $10,000 in your first sales pack, you’ll probably never sell it. Start with a few hundred dollars, and if the first pieces sell quickly, you can raise your prices slightly; an increase from ten to fifteen percent is considered the standard practice in galleries. It’s important to remember that you do not have to throw away your art if nobody buys it. It makes the collectors very unhappy and can devalue your entire portfolio. If someone buys a piece for $1,000 and then drops the price of a piece that is comparable to $500 because it is not getting sold, it also lowered the value of the first piece to $500; nobody wants to invest their money in a risky investment. Start with a little, be patient and the right buyer will arrive.

Personal Websites,eBay, & More

We talked about online galleries, but how about creating a personal website? Selling your art on a personal website is difficult. The reason you pay registration fees or commission for an online gallery is managing e-commerce sites, finding marketing opportunities, and promoting customer relationships. It is rare to have time and resources to do it yourself. eBay is even more dangerous than a personal website. Even if the customer base is there, it is an eye for the art world. Counterfeiters go to the mass imitation of paintings. Also, you probably will not create a real sales story that can cause a physical gallery to sell your art that way, which should be your goal. There are other options for peer to peer or individual to individual sales as well. Forum type sites like reddit have active communities of art sellers and buyers with unique vetting processes. Random communities like this pop up all over the internet just like in the real world. For example an adult website like skip the games which is for those seeking high-end escorts actually has a bustling forum section in which users buy and sell art work. Anything peer to peer related to the internet is an art of its own so it is not for the inexperienced.

Look for a gallery that works professionally and realistically for you and your chances of success will increase indefinitely. Once a chronology of online sales starts, access to the physical galleries becomes easier.